YANGOODS x NRF
1st July 2024
The collaboration takes cues from the intricate lotus weaving of Inle Lake, transforming its traditional patterns into bold, modern visuals. Main motifs reference the structure of the lotus weaving machine, while sub-motifs capture the craft’s unique textures and details.
Infused with NRF’s street-fashion energy, the designs merge heritage with urban attitude, creating a collection that feels dynamic, contemporary, and unmistakably expressive.
Extending this vision into form, the collection features three bag silhouettes—a reversible tote, a messenger bag, and a bi-fold wallet—alongside a curated apparel lineup including two graphic T-shirts and a hoodie, each crafted to carry the same spirited fusion of culture and style.
The launch was marked by an exclusive pop-up pre-release event at Level 2, Yangon, chosen for its strong resonance with youth culture and creative energy—reflecting NRF’s close connection with the younger generation and its music-driven, contemporary identity. The event drew a strong turnout, with young audiences lining up to experience the collection.